Anta Biroja interjera dizains — Oatson Interior Design

Darbs Anta Biroja interjera dizains, kura autors ir Oatson Interior Design, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

BronzasInterjers· 2021

Anta Biroja interjera dizains

Autors: Oatson Interior Design

Klients: Oatson Interior Design

Bronzas balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Anta Biroja interjera dizains

Anta ir sporta apģērbu zīmola galvenās mītnes interjera dizains Šanhajā, Ķīnā. Katrs stāvs no otrā līdz piektajam ir veltīts vienam no koncerna zīmoliem. Daļai no pirmā stāva ir astoņus metrus augsts griesti un liels LED ekrāns, kas redzams no ārpuses. Gludas pelēkas līnijas, baltas sportistu figūras un sarkans zīmola burts veido ieejas zonu. Sarkana atpūtas zona un zila grīda atspoguļo divu zīmolu krāsas. Apdares materiālu vidū ir alumīnija plākšņu krāsojums, ozola finierējums, marmors un granīts.

Atzinība

Par Bronzas balva A' Design Award

Anta Biroja interjera dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Anta Biroja interjera dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Anta Biroja interjera dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: As one of the most popular sportswear brand in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.
Izmēri un iepakojums: In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente.
Birkas: interior design, workplace, brand, modern, international
Ražošanas tehnoloģija: For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of the Shanghai, indicating the location of Anta headquarters.
Dizaina izaicinājums: The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmental-friendly and have the least negative impacts.
Pētījums: In an era greatly valuing the appearance, Anta has put many efforts in improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers, but also salutes Anta's ambitious path of brand internationalization.
Iedvesma: The characteristics and positioning of Anta's different brands were taken into account during the design of each floor. In fact, the visual elements related to sports and Anta can be seen as early as in 1F. Smooth grey lines, the huge sports figure formed by white lines, the red "A"-like brand logo, and numerous black figures indicating different sports events, all outline the brand strength, speed and beauty.
Projekta ilgums: The project started in May 2017 and finished in April 2019 in Shanghai, China.
Darbības plūsma: In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambience.
Komandas dalībnieki: Chief designer: Yan Deng
Chief designer: Jia Rong