The Enchanted Forest Iepakojums by Elena Gamalova is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2021
The Enchanted Forest Iepakojums
Client: Pagane studio
Zelta balva A' Design Award Winner in Iepakojums Category
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- Verified Award Winner
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The Design
About The Enchanted Forest Iepakojums
Etiķetes un iepakojuma dizains spirta rūpnīcai Blue Lagoon (Jaunkaledonija, maza salu spirta rūpnīca) un viņu ruma pudelei The Enchanted Forest. Tas ir unikāli izstrādāts baltais rums, ko raksturo maigs vaniļas aromāts, kas destilēts no dažādām cukurniedrēm, ko ražojuši Dienvidkaledonijas lauksaimnieki. Mērķis bija izveidot etiķetes dizainu, kas atspoguļo zīmola kvalitāti un rada emocionālu saikni ar klientiem ļoti konkurētspējīgā tirgū. Iepakojuma kopējā sajūta ir saistīta ar tradīciju un mūsdienīguma savijumu.
The Recognition
About the Zelta balva A' Design Award
The Enchanted Forest Iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka The Enchanted Forest Iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Enchanted Forest Iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Label and packaging design for Blue Lagoon distillery, New Caledonia a small and unique distillery of the islands, and The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in southern Caledonia. The objective was to create a label design that brings to life the legendary and mysterious story of this uniquely crafted white spiced rum, in order to create an emotional bond with their customers.
- Dimensions & Packaging
- Height 210 mm x Diameter 12 mm
- Tags
- spirits, rum, bottle, packaging, label, alcohol beverages, packaging design
- Production Technology
- Packaging Design, Brand Identity, Brand Creation
Glass bottle. The cap is a wooden closure with bamboo. The labels were screen printed, with a combination of gold foil stamping on the neck. - Design Challenge
- The experimental batch of rum is a new part of the production of Blue Lagoon distillery. It is not common for New Caledonia to produce rum, so we had to discuss a lot with our client as to understand the benefits and the specialty of this kind of rum, in order to provide a solution that attire the customer attention and help them to gain part of the already competitive market.
- Research
- This design comes from a detailed observation of the manufacturer identification.
- Inspiration
- The inspiration came from the traditional beliefs and culture, of the local community of Kanak people, and their efforts related to environmental protection and conservation of the tropical forest and lagoon that surrounds the islands.
The label design that we created takes people back in a time of discoveries, legends, and adventures.
The bird living in the Enchanted Forest is a symbol of joy - a celebration of life. The color of the bottle reflects the blue shades of the famous lagoon that surrounds the Enchanted Forest and gives a sensation of freshness. Dive deep into the historical roots of the Enchanted forest and his legendary spiritual drink. - Project Duration
- The project started in April 2020 and finished at the end of May, in Noumea, New Caledonia.
- Operation Flow
- It's a simple normal functioning alcoholic glass bottle. There's no special function to it.
- Patents
- Copyrights belong to Elena Gamalova, 2020.
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