Novacolor Krāsu izstāžu zāle by Peihe Xie

Novacolor Krāsu izstāžu zāle by Peihe Xie is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

BronzasInterjers· 2021

Novacolor Krāsu izstāžu zāle

by Peihe Xie

Client: AD Architecture

Bronzas balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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Colors

The Design

About Novacolor Krāsu izstāžu zāle

Novacolor ir krāsu izstāžu zāle Šantou pilsētā, Guandunas provincē, Ķīnā. Interjers aizņem 180 kvadrātmetrus un tajā izstādīti vairāk nekā 200 dažādu krāsu tekstūru un toņu. Izstāžu zāle atrodas tirdzniecības centra stūrī ar zemu apmeklētāju plūsmu, tāpēc uzmanības piesaistīšana bija dizaina stratēģijas galvenais uzdevums. Sašaurināta ieeja iezīmē pāreju telpā. Virs telpas ir piekārta zila elipsoīda forma, kas atkārto plāna līkni. Izmantotie materiāli ietver nerūsējošo tēraudu, krāsu, mikrocementu, caurspīdīgu plēvi un pārslēdzamu stiklu. Nospriegota membrānas konstrukcija izkliedē mīkstu gaismu pār izstādītajiem produktiem.

The Recognition

About the Bronzas balva A' Design Award

Novacolor Krāsu izstāžu zāle ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Novacolor Krāsu izstāžu zāle būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Novacolor Krāsu izstāžu zāle lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun