Tongrentang Zhima Health Mazumtirdzniecības interjera dizains — Yong Wong

Darbs Tongrentang Zhima Health Mazumtirdzniecības interjera dizains, kura autors ir Yong Wong, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

ZeltaInterjers· 2021

Tongrentang Zhima Health Mazumtirdzniecības interjera dizains

Autors: Yong Wong

Klients: Beijing Tongrentang Health

Zelta balva A' Design Award ieguvējs kategorijā Interjers

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Krāsas

Dizains

Par Tongrentang Zhima Health Mazumtirdzniecības interjera dizains

Tongrentang Zhima Health ir pieredzes veikals, kas atrodas Pekinā. Veikals aizņem 5000 kvadrātmetrus trīs stāvos. Vienuviet tiek piedāvāti uztura bagātinātāji, veselīgi pārtikas produkti un veselības aprūpes produkti, kas ietver veselības tehnoloģijas. Interjerā izmantotas lielas kontrastējošu materiālu, piemēram, masīvkoka un misiņa, virsmas. Sākot no pirmā stāva uz augšu, tiek prezentētas četras tēmas, proti, izzināšana, ēdiens, atveseļošanās un ārstēšana. Veikals kalpo arī kā ērta sociālās saskarsmes telpa klientiem.

Atzinība

Par Zelta balva A' Design Award

Tongrentang Zhima Health Mazumtirdzniecības interjera dizains ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Tongrentang Zhima Health Mazumtirdzniecības interjera dizains būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Tongrentang Zhima Health Mazumtirdzniecības interjera dizains izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Izmēri un iepakojums: 5000 square meters, 3 floors
Birkas: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Ražošanas tehnoloģija: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Dizaina izaicinājums: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Pētījums: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Iedvesma: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Projekta ilgums: This project started in May 2019 and finished in December 2019 in Beijing.
Darbības plūsma: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Komandas dalībnieki: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Attēlu autori: Beijing Wuxiang Space Architecture Design