600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums by Jiuzhou Li

600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums

Debesu templim Pekinā, Ķīnā, ir 600 gadu sena vēsture. Šiem neaizmirstamajiem 600 gadiem tika izveidota piemiņas balto garu grupa. Izteiksmes veids ir mūsdienīgs un satur tradīcijas. Senās Ķīnas jēdziens "apaļas debesis un kvadrātveida zeme" ir labi atspoguļots šajā dizainā. Ikvienam ir labas cerības, tāpat kā doties uz debesu templi pielūgt dievu, cerību Katrs pasaules stūris, stabilitāte un bagātība, gadu no gada, mūžīgs miers.

The Recognition

About the Dzelzs balva A' Design Award

600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka 600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. 600th Anniversary Temple of Heaven Alkoholisko Dzērienu Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging: Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags: product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology: Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge: The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research: The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration: 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration: The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow: The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.