LiNing 8th Gen Primary Function: Firmas veikals — Yingtao Xu

Darbs LiNing 8th Gen Primary Function: Firmas veikals, kura autors ir Yingtao Xu, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2021

LiNing 8th Gen Primary Function: Firmas veikals

Autors: Yingtao Xu

Klients: Li Ning (China) Sports Goods Co., Ltd.

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par LiNing 8th Gen Primary Function: Firmas veikals

Book Text: LiNing 8. paaudze ir sporta zīmola firmas veikals, kas aizņem 2049 kvadrātmetrus. Dizains iedvesmojas no skriešanas celiņiem un basketbola laukumiem. Ieejā skriešanas produkti tiek izstādīti zem krāsu maināmām gaismas lentām, kas mirdz ritmā. LED ekrāns centrā atsauc atmiņā ekrānus virs basketbola laukumiem un ietver basketbola izstādi. Iekštelpu virsmās izmantots vienkāršs cements, savukārt plaukti izgatavoti no metāla un nerūsējošā tērauda ar oglekļa šķiedras tekstūras apdari. Plauktus var izjaukt un pārstrādāt, lai samazinātu atkritumus. Preces ir sagrupētas skaidri tematiskās zonās.

Atzinība

Par Sudraba balva A' Design Award

LiNing 8th Gen Primary Function: Firmas veikals ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka LiNing 8th Gen Primary Function: Firmas veikals būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. LiNing 8th Gen Primary Function: Firmas veikals ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Izmēri un iepakojums: The store's area is 2049 sqm.
Birkas: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Ražošanas tehnoloģija: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Dizaina izaicinājums: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Pētījums: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Iedvesma: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Projekta ilgums: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Darbības plūsma: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Komandas dalībnieki: Designer: Xu Yingtao
Designer: Yu Danfeng
Attēlu autori: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.