Yanghe Personal Letters Baijiu Alkohola iepakojums — Zhaoxin Zhu and Dongyan Ruan

Darbs Yanghe Personal Letters Baijiu Alkohola iepakojums, kura autors ir Zhaoxin Zhu and Dongyan Ruan, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Yanghe Personal Letters Baijiu Alkohola iepakojums

Autors: Zhaoxin Zhu and Dongyan Ruan

Klients: Jiangsu Yanghe Distillery Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Yanghe Personal Letters Baijiu Alkohola iepakojums

Yanghe Personal Letters Baijiu ir iepakojums ķīniešu stiprajam alkoholiskajam dzērienam, kas tiek ražots Sudzjaņā, Dzjansu provincē, apgabalā, kas pazīstams ar savu alkoholisko dzērienu ražošanu. Dizains attēlo ķīniešu literātu kaligrāfiju roku rakstītu vēstuļu formā, savukārt vietējā karte atklāj upes, ezerus un mitrājus, kas ieskauj destilētavu. Pudele ir izgatavota no keramikas ar matētu baltu glazūru, un pudeles vāciņu var izmantot kā dzeršanas glāzi. Ārējā kaste ir izgatavota no videi draudzīga gofrētā kartona, kas ietīts papīra vākā, un kaste viegli atveras.

Atzinība

Par Bronzas balva A' Design Award

Yanghe Personal Letters Baijiu Alkohola iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Yanghe Personal Letters Baijiu Alkohola iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Yanghe Personal Letters Baijiu Alkohola iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Izmēri un iepakojums: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Birkas: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Ražošanas tehnoloģija: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Dizaina izaicinājums: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Pētījums: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Iedvesma: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Projekta ilgums: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Darbības plūsma: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Komandas dalībnieki: Designer: Dongyan Ruan
Attēlu autori: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.