Dream of the Blue M6 Plus Baijiu Iepakojums — Huashuang Liu and Jingzhang Xiao

Darbs Dream of the Blue M6 Plus Baijiu Iepakojums, kura autors ir Huashuang Liu and Jingzhang Xiao, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Dream of the Blue M6 Plus Baijiu Iepakojums

Autors: Huashuang Liu and Jingzhang Xiao

Klients: Jiangsu Yanghe Distillery Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Dream of the Blue M6 Plus Baijiu Iepakojums

Dream of Blue M6 Plus izmanto luksusa dizainu, kas atspoguļo mūsdienu estētiku. Zilā pudele un zelta etiķete ar pilienu rotājumu parāda vienkāršu greznību un izceļ starptautisko garšu. Tas aizņem "Dream Drop" kā radošuma izcelsmi, kā stila simbolu izmanto ūdens pilienu pudeli un kristāla vāciņu. Struktūra ir dabiska, un pāreja ir gluda no augšas uz leju. Pateicoties novatoriskajai tehnoloģijai un augstākas kvalitātes materiāla tekstūrai, kvalitāte ir arī ļoti uzlabojusies. Dizains apvieno modelēšanu, krāsu, meistarību un ergonomisku funkciju.

Atzinība

Par Sudraba balva A' Design Award

Dream of the Blue M6 Plus Baijiu Iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Dream of the Blue M6 Plus Baijiu Iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Dream of the Blue M6 Plus Baijiu Iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
Izmēri un iepakojums: Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm
Birkas: crafts, Baijiu, spirit, packaging, art
Ražošanas tehnoloģija: 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle.
Dizaina izaicinājums: Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
Pētījums: This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
Iedvesma: The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
Projekta ilgums: The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
Darbības plūsma: This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
Komandas dalībnieki: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao
Attēlu autori: Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.