Atelier Intimo Flagship Mazumtirdzniecības Veikals — O and O Studio Ltd

Darbs Atelier Intimo Flagship Mazumtirdzniecības Veikals, kura autors ir O and O Studio Ltd, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Interjera, tirdzniecības un izstāžu dizains.

SudrabaInterjers· 2021

Atelier Intimo Flagship Mazumtirdzniecības Veikals

Autors: O and O Studio Ltd

Klients: O&O Studio

Sudraba balva A' Design Award ieguvējs kategorijā Interjers

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Dizains

Par Atelier Intimo Flagship Mazumtirdzniecības Veikals

Mūsu pasauli 2020.gadā ir skāris nepieredzēts vīruss. Atelier Intimo pirmais flagmanis, ko izstrādājis O and O Studio, ir iedvesmots no izdegušās zemes atdzimšanas koncepcijas, kas ietver dabas dziedinošā spēka integrāciju, kas dod cilvēcei jaunas cerības. Lai gan ir izveidota dramatiska telpa, kas ļauj apmeklētājiem pavadīt mirkļus, iztēloties un fantazējot šādā laikā un telpā, tiek radīta arī virkne mākslas instalāciju, lai pilnībā demonstrētu zīmola patiesās īpašības. Flagship nav parasta tirdzniecības telpa, tā ir Atelier Intimo uzstāšanās skatuve.

Atzinība

Par Sudraba balva A' Design Award

Atelier Intimo Flagship Mazumtirdzniecības Veikals ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Atelier Intimo Flagship Mazumtirdzniecības Veikals būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Atelier Intimo Flagship Mazumtirdzniecības Veikals ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Izmēri un iepakojums: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Birkas: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Ražošanas tehnoloģija: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Dizaina izaicinājums: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Pētījums: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Iedvesma: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Projekta ilgums: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Darbības plūsma: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Komandas dalībnieki: Suzanne Li
Eric Chan
Katt Chung Yap
Attēlu autori: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo