Display Of Guilin Scenery Zobu pastas iepakojums by LongSheng Zhong

Display Of Guilin Scenery Zobu pastas iepakojums by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Display Of Guilin Scenery Zobu pastas iepakojums

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Zobu pastas iepakojums

Guiļinas ainavu attēlojums ir zobu pastas iepakojums, kas radīts zīmolam ar bāzi Guiļinā, Ķīnā. Divas vietējās ainavas – Li upe un Longšenas terases – ir attēlotas tradicionālā ķīniešu glezniecības stilā, lai parādītu produkta izcelsmi un tā dabisko raksturu. Ārējā kaste ir izgatavota no 350 gramu balta kartona ar matētu laminēšanu un caurspīdīgu ultravioleto pārklājumu. Tūbiņa apvieno plastmasas un alumīnija slāņus. Tā vietā, lai uzsvērtu tikai funkcionalitāti, dizains veido pazīstamu vizuālo saikni ar ainavām, kas ir zināmas daudziem patērētājiem.

The Recognition

About the Dzelzs balva A' Design Award

Display Of Guilin Scenery Zobu pastas iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Display Of Guilin Scenery Zobu pastas iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Display Of Guilin Scenery Zobu pastas iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.