ReAim Push Paziņojumu Platforma by Miodrag Karalejic

ReAim Push Paziņojumu Platforma by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Saskarnes, mijiedarbības un lietotāja pieredzes dizains Competition Category.

SudrabaSaskarne· 2021

ReAim Push Paziņojumu Platforma

by Miodrag Karalejic

Client: ReAim

Sudraba balva A' Design Award Winner in Saskarne Category

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Verified Award Winner

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Colors

The Design

About ReAim Push Paziņojumu Platforma

ReAim piedāvā vienkāršu veidu, kā palielināt lietotāju iesaisti. ReAim tiek izmantots, lai apmeklētājiem nosūtītu mērķtiecīgus push paziņojumus, lai viņi turpinātu atgriezties. Šī platforma nodrošinās dažāda veida vietņu īpašniekiem, lai atkārtoti piesaistītu un sasniegtu savu auditoriju pat tad, ja viņi neatrodas viņu vietnē, izmantojot informatīvos paziņojumus. Tās mērķis ir, lai ikviens varētu publicēt kampaņu, pievienot reklāmas un sākt sūtīt push ziņojumus dažu minūšu laikā pēc reģistrēšanās.

The Recognition

About the Sudraba balva A' Design Award

ReAim Push Paziņojumu Platforma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka ReAim Push Paziņojumu Platforma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. ReAim Push Paziņojumu Platforma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.

Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration.
Dimensions & Packaging: ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
Tags: ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
Production Technology: The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
Design Challenge: Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
Research: In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
Inspiration: ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.

For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user.
Project Duration: It started in January 2020 and launched in August 2020.
Operation Flow: We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers.
Team Members: Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic