Rosa Roxburghii Tējas iepakojums — Guangzhou Cheung Ying Design Co., Ltd.

Darbs Rosa Roxburghii Tējas iepakojums, kura autors ir Guangzhou Cheung Ying Design Co., Ltd., ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Rosa Roxburghii Tējas iepakojums

Autors: Guangzhou Cheung Ying Design Co., Ltd.

Klients: Guangzhou Cheung Ying Design Co., Ltd.

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Rosa Roxburghii Tējas iepakojums

Rosa Roxburghii ir iepakojuma dizains skārdenē pildītam tējas dzērienam. Trauks ir alumīnija skārdene, kuras garums ir 65 mm, platums 65 mm un augstums 95 mm, ar 245 ml tilpumu. Grafikā izmantota ķīniešu stila ilustrācija ar rosa roxburghii tējas dārzu, kas atspoguļo rūpību no stādīšanas līdz izejvielu atlasei. Izkārtojumu veido tradicionālie ķīniešu elementi un labvēlību simbolizējošā sarkanā pamatkrāsa. Iepakojums tika radīts, lai piešķirtu produktam skaidru identitāti un paustu veselību, dabiskumu, vitalitāti un mantojumu.

Atzinība

Par Zelta balva A' Design Award

Rosa Roxburghii Tējas iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Rosa Roxburghii Tējas iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Rosa Roxburghii Tējas iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Izmēri un iepakojums: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Birkas: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Ražošanas tehnoloģija: The design material is made of aluminum can.
Dizaina izaicinājums: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Pētījums: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Iedvesma: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Projekta ilgums: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Darbības plūsma: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Komandas dalībnieki: Creative Director: Zhiji Dong
Designer: Lu Gu