Liu Fangling Marinētu redīsu iepakojums — Pufine Advertising Ltd. Co.

Darbs Liu Fangling Marinētu redīsu iepakojums, kura autors ir Pufine Advertising Ltd. Co., ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2021

Liu Fangling Marinētu redīsu iepakojums

Autors: Pufine Advertising Ltd. Co.

Klients: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Liu Fangling Marinētu redīsu iepakojums

Liu Fangling ir dāvanu kastes iepakojuma dizains marinētiem redīsiem. Ārējā kaste ir ilustrēta ar ainu, kurā māte un meita stāda redīsus kalnos — šis stāsts saista produktu ar cilvēkiem, kas to rada. Iekšējā kaste ir veidota redīsa formā, atgādinot brīdi, kad redīss tiek izvilkts no zemes. Ārējais iepakojums ir izgatavots no papīra, tāpēc to var pārstrādāt un tas dabiski sadalās. Katra porcija ir noslēgta vieglā alumīnija folijas traukā, kas ir higiēnisks un ērti pārnēsājams. Pēc izmantošanas redīsa formas kastīti var izmantot mazu priekšmetu glabāšanai.

Atzinība

Par Dzelzs balva A' Design Award

Liu Fangling Marinētu redīsu iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Liu Fangling Marinētu redīsu iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Liu Fangling Marinētu redīsu iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Izmēri un iepakojums: 100 mlx6 pot; Outer box size: 350X140X65mm
Birkas: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Ražošanas tehnoloģija: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Dizaina izaicinājums: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Pētījums: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Iedvesma: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Projekta ilgums: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Darbības plūsma: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Komandas dalībnieki: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai