Kum-Kum Ūdens Iepakojums by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.
ZeltaIepakojums· 2021
Kum-Kum Ūdens Iepakojums
Client: Backbone Branding
Zelta balva A' Design Award Winner in Iepakojums Category
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The Design
About Kum-Kum Ūdens Iepakojums
Pudeles četrās malās ir simetriski pilieni, no kuriem divi ir vērsti uz augšu un divi uz leju, kas veido ūdens formu tās dinamiskajā pamatojumā. Runājot par etiķeti un logotipu, uzņēmums Backbone Branding ir izveidojis etiķetes un piepildītas pudeles kombināciju, kas parāda ūdens caurspīdīgumu un plastiskumu tā dinamikā. Aizmugurējās etiķetes zilā nokrāsa harmoniski sajaucas ar pudeli un, pateicoties gaismas refrakcijai caur šķidrumu, padara pudeli redzamu, un zīmola baltais logotips uz caurspīdīgās etiķetes kļūst redzams zilā nokrāsas dēļ. aizmugurējā etiķete.
The Recognition
About the Zelta balva A' Design Award
Kum-Kum Ūdens Iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Kum-Kum Ūdens Iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Kum-Kum Ūdens Iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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