Germain Robin California Brandy Pudeles etiķete, zīmola identitāte by Pierre Delebois

Germain Robin California Brandy Pudeles etiķete, zīmola identitāte by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2021

Germain Robin California Brandy Pudeles etiķete, zīmola identitāte

by Pierre Delebois

Client: E&J Gallo

Bronzas balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Germain Robin California Brandy Pudeles etiķete, zīmola identitāte

Germain-Robin California Brandy ir zīmola identitātes un pudeles etiķetes dizains Kalifornijā ražotam brendijam. Vizuālā identitāte ir tīra un vienkārša, atspoguļojot zīmola nepiehiasto, tomēr nekompromisu raksturu. Logotipā viens zem otra ir izvietoti abu dibinātāju vārdi, kurus atdala plāna līnija, tādējādi paužot līdzsvaru starp iztēli un stingrību izpildē. California Alembic brendija pudeli rotā balta, amatnieciski darināta papīra etiķete, kurā sarkanā krāsā norādīts brendija veids, kā arī precīzs destilācijas un nogatavināšanas metožu apraksts.

The Recognition

About the Bronzas balva A' Design Award

Germain Robin California Brandy Pudeles etiķete, zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Germain Robin California Brandy Pudeles etiķete, zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Germain Robin California Brandy Pudeles etiķete, zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration: Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Team Members: Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager

Read the Press Release