Maskeeper Sejas maskas uzglabāšanas futrālis — Maurice Kwok and Steve Yeung

Darbs Maskeeper Sejas maskas uzglabāšanas futrālis, kura autors ir Maurice Kwok and Steve Yeung, ir augsti novērtēts un ļoti prestižās 2021 Dzelzs balva A' Design Award ieguvējs kategorijā Modes un ceļojumu aksesuāru dizains.

DzelzsAksesuārs· 2021

Maskeeper Sejas maskas uzglabāšanas futrālis

Autors: Maurice Kwok and Steve Yeung

Klients: Innosphere Ltd

Dzelzs balva A' Design Award ieguvējs kategorijā Aksesuārs

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Krāsas

Dizains

Par Maskeeper Sejas maskas uzglabāšanas futrālis

Maskeeper ir īslaicīgas uzglabāšanas futrālis sejas maskām, salocīts vizītkartes izmēra iepakojumā. Maskeeper ir izgatavots no pārtikas kvalitātes polipropilēna loksnes, kas tiek izgriezta un locīta, nodrošinot ātru un lētu ražošanu. Maska tiek novietota uz atvērtas loksnes un ielocīta iekšpusē, tādējādi maskas virsmas paliek nosegtas un tiek samazināts krusteniskās piesārņošanas risks. Ar izmēriem 91 x 61 x 8 milimetri un svaru 10 grami, Maskeeper ērti ietilpst kabatā. Šis dizains piedāvā kārtīgu un higiēnisku alternatīvu novilktu masku ietīšanai salvetē vai aploksnē ēdienreižu laikā.

Atzinība

Par Dzelzs balva A' Design Award

Maskeeper Sejas maskas uzglabāšanas futrālis ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Maskeeper Sejas maskas uzglabāšanas futrālis būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Maskeeper Sejas maskas uzglabāšanas futrālis tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Izmēri un iepakojums: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Birkas: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Ražošanas tehnoloģija: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Dizaina izaicinājums: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Pētījums: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Iedvesma: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Projekta ilgums: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Darbības plūsma: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Komandas dalībnieki: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Attēlu autori: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung