Organic Rice Soma — Kazuo Fukushima and Haruka Takeuchi

Darbs Organic Rice Soma, kura autors ir Kazuo Fukushima and Haruka Takeuchi, ir augsti novērtēts un ļoti prestižās 2022 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2022

Organic Rice Soma

Autors: Kazuo Fukushima and Haruka Takeuchi

Klients: China State Farms Agribusiness Corp

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Organic Rice Soma

Šis projekts ir tas, kas apvieno to veidotāju sajūtas, kuri gatavo gardus rīsus Vučanā. Dizaina ideja ir dabīgs zelta paklājs. Izveidots dizains, kas saistīts ar ainu, kur plašs rīsu lauks izskatās zeltaini. Iepakojums ir apgriezts no zelta rīsu paklāja. Tātad vakuuma iepakojuma forma ir blokam līdzīgs kubs. Turklāt pīles ilustrācija ir paredzēta, lai pierādītu bioloģisko lauksaimniecību. Dizains, kas vienkārši iesaiņoja bioloģiskās lauksaimniecības vērtību Vučaņā.

Atzinība

Par Sudraba balva A' Design Award

Organic Rice Soma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Organic Rice Soma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Organic Rice Soma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Izmēri un iepakojums: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Birkas: Organic, Rice, Package, China, Duck
Ražošanas tehnoloģija: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Dizaina izaicinājums: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Pētījums: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Iedvesma: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Projekta ilgums: The project started in September 2019 and finished in September 2020 in Shanghai.
Darbības plūsma: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Komandas dalībnieki: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Attēlu autori: Image: Photographer zhu Jie