The Rice of Friendship Dāvanu kastes iepakojums — Xiaoning You

Darbs The Rice of Friendship Dāvanu kastes iepakojums, kura autors ir Xiaoning You, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

The Rice of Friendship Dāvanu kastes iepakojums

Autors: Xiaoning You

Klients: Zhimao Rice

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par The Rice of Friendship Dāvanu kastes iepakojums

Draudzības rīsi ir dāvanu iepakojuma dizains Uchanas rīsiem no Heilundzjanas, Ķīnas. Ārējā kastē ietilpst 3 kilogrami rīsu, kas sadalīti sešās mazākās kastītēs pa 500 gramiem katrā, tāpēc neatvērtas kastītes ir viegli uzglabāt. Slēptie magnēti, kas iestrādāti caurejošos caurumos kastē un vākā, veido slēdzeni, kas novērš nejaušu atvēršanos un skrāpējumus transportēšanas laikā. Uzdrukātā ilustrācija attēlo divas figūras, ko atdala kalni un upes, sveicinot viena otru ar tradicionāliem ķīniešu žestiem. Grafiskais stils atgādina klasisko ķīniešu ainavu glezniecību un pauž draudzību.

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Par Bronzas balva A' Design Award

The Rice of Friendship Dāvanu kastes iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka The Rice of Friendship Dāvanu kastes iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. The Rice of Friendship Dāvanu kastes iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Izmēri un iepakojums: Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Birkas: Wuchang City, rice, package,
Ražošanas tehnoloģija: Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Dizaina izaicinājums: Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Pētījums: In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Iedvesma: Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Projekta ilgums: The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Darbības plūsma: The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Patenti: Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Komandas dalībnieki: Designer: Xiaoning You
Copywriter: Haiqi Wang
Attēlu autori: Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.