S6 Foundry Zīmola Sistēma Un Kampaņa by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 Sudraba balva A' Design Award in Drukas un publicēto mediju dizains Competition Category.
SudrabaDruka· 2021
S6 Foundry Zīmola Sistēma Un Kampaņa
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
Sudraba balva A' Design Award Winner in Druka Category
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The Design
About S6 Foundry Zīmola Sistēma Un Kampaņa
S6 Foundry zīmols un tam sekojošā tipa paraugu grāmata tika izstrādāta, lai radītu prieku par jaunu tipogrāfiju, pozicionējot zīmola vizuālo valodu. Spilgta un jautra siltu krāsu palete un īpatnēja un pārsteidzoša formu valoda aizrauj 1900.gadsimta jautrības gadatirgus tradicionālo zīmju rakstīšanu. Dizaini tika izstrādāti kā formu un elementu kaleidoskops, lai radītu pareizo vizuālo konsekvenci zīmolu ētiskam un jaunu komerciālo fontu virzienu.
The Recognition
About the Sudraba balva A' Design Award
S6 Foundry Zīmola Sistēma Un Kampaņa ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka S6 Foundry Zīmola Sistēma Un Kampaņa būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. S6 Foundry Zīmola Sistēma Un Kampaņa ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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