Mijia Toothbrush Iepakojums by Xiaomi is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Mijia Toothbrush Iepakojums

by Xiaomi

Client: Xiaomi

Dzelzs balva A' Design Award Winner in Iepakojums Category

14,148

Verified Award Winner

Verify Award Status for #118728

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mijia Toothbrush Iepakojums

Mijia Toothbrush ir dāvanu kastes iepakojums, kas izveidots elektriskās zobu birstes komplektam. Ārējā kastes forma un krāsa pārņemta no tajā esošā produkta. Gaiši zils reljefs raksts klāj virsmu un atkārto zobu birstes maigās līnijas. Uz raksta uzdrukātas divas augsta ultravioletā spīduma līnijas, kas piešķir dziļumu un izceļ elegantu industriālo dizainu. Gaiši zilais tonis saskan ar produktu, tāpēc kaste izskatās vienota. Reljefā grafika padara virsmu trīsdimensionālāku un palīdz dāvanu komplektam izcelties veikalu plauktos.

The Recognition

About the Dzelzs balva A' Design Award

Mijia Toothbrush Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Mijia Toothbrush Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Mijia Toothbrush Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this electric toothbrush gift box, the outer box design of the packaging is inspired by the appearance of the product. The packaging design uses a light blue bas-relief to highlight the elegant industrial design.
Dimensions & Packaging: Width252mm x Depth43.5mm x Height241mm
Tags: packaging, toothbrush, blue, bas relief, electrionic
Production Technology: The surface of the package uses a blue bas relief technology, plus two high UV lines to emphasize the excellent and elegant industrial design of the product.
Design Challenge: There are many electronic toothbrush products on the market. The new product gift box needs to attract customer attention. The challenge is to create a new look for the young generation.
Research: The product is a gift set. There are products in the package, a travel charging box, and brush head accessories. It should attract customer attention in the stores.
Inspiration: Mijia Sonic Electric Toothbrush T500C is a gift set specially designed for the holiday market. The overall design lines of the product are very soft, and the color is warm light blue.
Project Duration: February 2020 Bejing and finished in May in Beijing, China.
Operation Flow: The color of the packaging adopts the overall color hue of the product-light blue, which makes the overall packaging box look very uniform. At the same time, the graphic part adds a protruding process effect, which makes the pattern of the surface product more three-dimensional.
Patents: Copyrights belong to Xiaomi, 2021
Team Members: Creative Director: Lu Chen
Graphic Designer: Dijing Wang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #3:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #4:Creative Director Lu Chen, Graphic Designer Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Dijing Wang