Xixia King Vīns by Bo Yang is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2021

Xixia King Vīns

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner
Verify Award Status for #118809

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xixia King Vīns

Tas ir vīna iepakojuma dizains. Vīna etiķetes forma atgādina ozola muciņu. Zeltainā daļa ir veidota tā, it kā vīns lēni tecētu lejup pa mucu, veikli formējot glāzes kontūru. Turot vīna pudeli rokā, sajūta ir tāda, it kā turētu zelta glāzi. Etiķetes reljefi ar izciļņiem un iedobumiem ir iedvesmoti no klintsu gleznojumiem. Zīmola "Xixia King" logotipa fonts ir veidots Xixia senās rakstības stilā, kas atspoguļo spēcīgas reģionālās kultūras iezīmes.

The Recognition

About the Bronzas balva A' Design Award

Xixia King Vīns ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xixia King Vīns būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xixia King Vīns lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging: Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags: Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology: The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge: How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration: The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration: The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

Read the Press Release