4Vita Herbs Zāļu dzērienu iepakojums by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.
BronzasIepakojums· 2021
4Vita Herbs Zāļu dzērienu iepakojums
Client: Deep Blue Design
Bronzas balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Zāļu dzērienu iepakojums
4Vita Herbs ir iepakojuma dizains zāļu klāstam, ko izmanto dzērienu pagatavošanai. Katrs iepakojums attēlo zīmējumu, un harmoniska krāsu palete apvieno zīmējumus vienotā vizuālajā identitātē visai sērijai. Spilgtie toņi tika iedvesmoti no zāļu lauku krāsām un atšķiras no klusinātiem toņiem, kas raksturīgi līdzīgiem produktiem. Aprakstošais teksts ir izvietots iepakojuma priekšpusē, nevis aizmugurē, lai priekšrocības un galveno informāciju varētu ātri izlasīt. Iepakojums ir plastmasas doy pack maisiņš ar rāvējslēdzēju, kas saglabā zāļu svaigumu pēc pirmās atvēršanas.
The Recognition
About the Bronzas balva A' Design Award
4Vita Herbs Zāļu dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka 4Vita Herbs Zāļu dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. 4Vita Herbs Zāļu dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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