Beijing Huafa Mall Iepirkšanās centrs by Zhuhai Huafa Properties Co., Ltd.

Beijing Huafa Mall Iepirkšanās centrs by Zhuhai Huafa Properties Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

BronzasInterjers· 2021

Beijing Huafa Mall Iepirkšanās centrs

by Zhuhai Huafa Properties Co., Ltd.

Client: Zhuhai Huafa Properties Co., Ltd

Bronzas balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beijing Huafa Mall Iepirkšanās centrs

Pekinas Huafa iepirkšanās centrs ir tirdzniecības centrs Pekinas dienvidrietumu daļā, ko ieskauj transporta mezgli, universitātes un dzīvojamās ēkas. Ēkai ir septiņi virszemes stāvi un trīs pazemes stāvi. Pirmie trīs stāvi veido mazumtirdzniecības tirdzniecības galeriju. Ceturtajā, piektajā un sestajā stāvā atrodas iekštelpu tirdzniecības iela ar restorāniem un āra ēdināšanas terasēm. Septītais stāvs ir klubs biedriem. Visā telpā izmantotas noliektas formas un zemes toņu krāsas, savukārt puķu pods katrā stāvā rada saikni ar dabu. Dizains piedāvā sajūtu, kas līdzinās klejošanai pa ziedu mežu.

The Recognition

About the Bronzas balva A' Design Award

Beijing Huafa Mall Iepirkšanās centrs ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Beijing Huafa Mall Iepirkšanās centrs būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Beijing Huafa Mall Iepirkšanās centrs lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
Dimensions & Packaging: The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.
Tags: Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
Production Technology: The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
Research: Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
Inspiration: The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
Project Duration: The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
Operation Flow: Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
Patents: Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai
Team Members: Developer: Huafa Industrial Share Co., Ltd., Zhuhai
Architectural Designer: Aedas Asia Limited
Interior Designer: Aedas Asia Limited
Image Credits: Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design