Gogoon Alkoholisko dzērienu iepakojums — Wen Liu, Bo Zheng and Weijie Kang

Darbs Gogoon Alkoholisko dzērienu iepakojums, kura autors ir Wen Liu, Bo Zheng and Weijie Kang, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Gogoon Alkoholisko dzērienu iepakojums

Autors: Wen Liu, Bo Zheng and Weijie Kang

Klients: Luzhou Laojiao Co., Ltd.china

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

41,515

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #119505

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Gogoon Alkoholisko dzērienu iepakojums

Gogoon ir pudeles un iepakojuma dizains baidzju — ķīniešu destilētam stiprajam alkoholiskajam dzērienam. Pudelei ir vienkārša cilindriska forma, kas pauž tīrību. Uz pleca daļas ir āmura raksts, kas norāda uz rūpīgu amatniecību. Korpuss ir apdarināts ar smalku dienasgaismas graudu tekstūru, kas atstaro gaismu pa visu virsmu. Vāciņš apvieno metālu, ādas graudu faktūru un koku, piešķirot vienkāršai formai bagātīgu tekstūru. Pudeles izmēri ir 75 mm platumā, 75 mm dziļumā un 260 mm augstumā. Dizains pasniedz baidzju vieglā luksusa stilā jaunai patērētāju grupai.

Atzinība

Par Zelta balva A' Design Award

Gogoon Alkoholisko dzērienu iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Gogoon Alkoholisko dzērienu iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Gogoon Alkoholisko dzērienu iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Izmēri un iepakojums: Width 75mm* Depth 75mm* Height 260mm
Birkas: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Ražošanas tehnoloģija: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Dizaina izaicinājums: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Pētījums: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Iedvesma: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Projekta ilgums: 2020.01~2020.03 Shenzhen, China
Darbības plūsma: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Komandas dalībnieki: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang