Genki Forest Gāzētā ūdens pudeles iepakojums by Genki Forest

Genki Forest Gāzētā ūdens pudeles iepakojums by Genki Forest is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Genki Forest Gāzētā ūdens pudeles iepakojums

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Genki Forest Gāzētā ūdens pudeles iepakojums

Genki Forest ir pudeles iepakojuma dizains gāzētam ūdenim. Pudele ir izgatavota no PET, kas ir vieglā un caurspīdīgā plastmasa, kas ir triecienizturīga un palīdz noturēt oglekļa dioksīdu pudeles iekšpusē. Uz plašas baltas virsmas ir izvietota lielā, no tradicionālās kaligrāfijas iedvesmota, melnā ķīniešu rakstzīme, kas etiketei piešķir vienkāršu un modernu izskatu. Pudeles kontūra ir gluda, un tās šaurākā daļa atrodas tieši tur, kur roka tur pudeli, tādējādi uzlabojot ērtumu satveršanai. Pleca daļā ir izvietota konkāvu trīsstūru josla, bet uz vāciņa uzdrukāta atvēršanas bultiņa. Pudeles platums ir 67,3 mm, augstums – 209,25 mm.

The Recognition

About the Dzelzs balva A' Design Award

Genki Forest Gāzētā ūdens pudeles iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Genki Forest Gāzētā ūdens pudeles iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Genki Forest Gāzētā ūdens pudeles iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai