Alienergy Electrolyte Water Dzērienu iepakojums — Genki Forest

Darbs Alienergy Electrolyte Water Dzērienu iepakojums, kura autors ir Genki Forest, ir augsti novērtēts un ļoti prestižās 2021 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2021

Alienergy Electrolyte Water Dzērienu iepakojums

Autors: Genki Forest

Klients: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Alienergy Electrolyte Water Dzērienu iepakojums

Alienergy Electrolyte Water ir iepakojuma dizains bezcukura un beznulles kaloriju funkcionālam dzērienam. Pudelei ir taisna forma ar tīri izgrieztām malām, kas piešķir modernu un sportisku izskatu. Etiķete ir izgatavota no pusi caurspīdīga materiāla, kas atklāj dzidro šķidrumu iekšpusē un pauž dzēriena mitrinošo raksturu. Plašas negatīvās telpas zonas un ierobežota krāsu palete pauž minimālistisku un tīru koncepciju. Etiķetes materiāls ir OPS – pārstrādājams PVC aizstājējs. Pats dzēriens nesatur pārtikas krāsvielas.

Atzinība

Par Bronzas balva A' Design Award

Alienergy Electrolyte Water Dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Alienergy Electrolyte Water Dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Alienergy Electrolyte Water Dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Izmēri un iepakojums: Width 65mm x Depth 65mm x Height 185mm
Birkas: Branding, Packaging, bottle, 3D, water
Ražošanas tehnoloģija: The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Dizaina izaicinājums: The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Pētījums: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Iedvesma: Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Projekta ilgums: The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Darbības plūsma: Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patenti: Label Patent:202030514752.6 , 2020, China.
Komandas dalībnieki: Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Attēlu autori: Creator: Gang Wang