Sudraba Iepakojums · 2021
Day One Vīna etiķete
by Ximena Ureta
- Sudraba balva A' Design Award 2021 in Iepakojums
- CLIENT: MontGras
- Estimated Number of Design Views: 29,226
- Verification code 1B630204D5 · Verify this award
Colors
About Day One Vīna etiķete
"Day One" ir vīna etiķetes dizains, kas radīts Čīles vīna dārzam, kur vīnogas tiek novāktas ar rokām. Etiķete iezīmē brīdi, kad vīndaris nolemj sākt ražas novākšanu — lēmumu, kas veido vīna kvalitāti un raksturu. Ilustrācijā attēlotas ražas novākšanas šķēres starp ziediem, vīnogām un vīnkoku lapām. Dizains aptver piecas vīnogu šķirnes no dažādām ielejām. Etiķetes ir iespiestas ofseta tehnikā uz Fasson Cuvee Sable papīra ar blīvumu 85 grami uz kvadrātmetru, izmantojot trīs speciālās krāsas, matētu zelta foliju, iespiedumu un aizsargājošu laku.
About the Sudraba balva A' Design Award
Day One Vīna etiķete ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Day One Vīna etiķete būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Day One Vīna etiķete ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Press Kit
- Unique Properties
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Dimensions & Packaging
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Tags
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Production Technology
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Design Challenge
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Research
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Inspiration
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Project Duration
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Operation Flow
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Image Credits
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
