MaGnesium Hub Izstāžu telpas interjera dizains by Chia Yu Tung

MaGnesium Hub Izstāžu telpas interjera dizains by Chia Yu Tung is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

BronzasInterjers· 2021

MaGnesium Hub Izstāžu telpas interjera dizains

by Chia Yu Tung

Client: C.Y Tung

Bronzas balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MaGnesium Hub Izstāžu telpas interjera dizains

MaGnesium Hub ir koncepcijas dizains National Geographic Society nodaļai Prezidio, vēsturiskā apkaimē Sanfrancisko. Jauktas izmantošanas komerctelpā ietilpst izstāžu zona, kafejnīca un darba telpa, kas izvietotas divstāvu ēkā ar skatu uz Golden Gate tiltu. Dizaina iedvesmas avots ir agrīnā zibšņa fotogrāfija, kurā gaismu radīja degošs magnija pulveris. Pirmais stāvs ir tumšs, tāpat kā pirms zibšņa, bet otrais stāvs ir spilgts, tāpat kā pēc zibšņa. Kustību plūsma, vestibils un izstāžu zonas ir plānotas gan funkcionalitātes, gan izskata ziņā.

The Recognition

About the Bronzas balva A' Design Award

MaGnesium Hub Izstāžu telpas interjera dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka MaGnesium Hub Izstāžu telpas interjera dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. MaGnesium Hub Izstāžu telpas interjera dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Dimensions & Packaging: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Tags: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Production Technology: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Design Challenge: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Research: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Inspiration: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Project Duration: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Operation Flow: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Image Credits: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI