Organic Vīna etiķete by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2021

Organic Vīna etiķete

by Ximena Ureta

Client: MontGras

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #120237

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Colors

The Design

About Organic Vīna etiķete

Organic ir vīna etiķetes dizains, kas radīts sertificētam bioloģiskam un vegānam vīna zīmolam. Etiķetes iedvesmas avots ir bioloģisko vīna dārzu pašpietiekamā ekosistēma, kas tiek audzēta bez ķimikālijām un sintētiskiem produktiem. Šis dabiskais līdzsvars aizsargā vīnogulājus no kaitēkļiem un slimībām un veicina vīnogu veselību. Etiķete ir iespiesta uz pārstrādāta sertificēta papīra četrās speciālās krāsās, izmantojot digitālo ofsetu ar sietspiedes apdari un aizsargājošu laku. Reljefa iespiedums aizstāj metālisko folijas spiedumu, tādējādi izvairoties no metalizētu foliju izmantošanas.

The Recognition

About the Zelta balva A' Design Award

Organic Vīna etiķete ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Organic Vīna etiķete būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Organic Vīna etiķete izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer