Miltos Botchan Ressha Šokolādes iepakojums — Yuta Takahashi

Darbs Miltos Botchan Ressha Šokolādes iepakojums, kura autors ir Yuta Takahashi, ir augsti novērtēts un ļoti prestižās 2021 Zelta balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

ZeltaIepakojums· 2021

Miltos Botchan Ressha Šokolādes iepakojums

Autors: Yuta Takahashi

Klients: Miltos

Zelta balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Miltos Botchan Ressha Šokolādes iepakojums

Miltos Botchan Ressha ir šokolādes iepakojums, kas radīts sadarbībai starp lokomotīvi ar vairāk nekā 130 gadu ilgu vēsturi un šokolādes meistaru. Kastīte ir izgatavota no tumši zaļa smalka papīra – krāsas, kas atsaucas uz vilciena krāsojumu un matcha šokolādi. Lokomotīve ir attēlota ar matētu melnu foliju spiedumu, balstoties uz īstā vilciena fotogrāfijām. Logotips un produkta nosaukums ir iespiesti ar matētu zelta foliju. Šokolādē ir iegravēta maršruta karte, kas zīmēta kā labirints. Pievienotā kartīte izskaidro katru pieturu un maršrutu.

Atzinība

Par Zelta balva A' Design Award

Miltos Botchan Ressha Šokolādes iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Miltos Botchan Ressha Šokolādes iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Miltos Botchan Ressha Šokolādes iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Izmēri un iepakojums: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Birkas: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Ražošanas tehnoloģija: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Dizaina izaicinājums: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Pētījums: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Iedvesma: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Projekta ilgums: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Darbības plūsma: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Komandas dalībnieki: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Attēlu autori: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020