MG iSmart Informācijas un izklaides sistēmas saskarne by Star

MG iSmart Informācijas un izklaides sistēmas saskarne by Star is a highly esteemed winner of the very prestigious 2021 Zelta balva A' Design Award in Saskarnes, mijiedarbības un lietotāja pieredzes dizains Competition Category.

ZeltaSaskarne· 2021

MG iSmart Informācijas un izklaides sistēmas saskarne

by Star

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Zelta balva A' Design Award Winner in Saskarne Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About MG iSmart Informācijas un izklaides sistēmas saskarne

MG iSmart ir informācijas un izklaides sistēmas saskarne, kas izstrādāta MG zīmola automašīnām. Saskarne atbalsta ieiešanu jaunā tirgū ar pielāgotu risinājumu, kura pamatā ir savienojamība, digitālie saskarsmes punkti un viedie asistenti. Lietotāju plūsmas tika veidotas, balstoties uz izpētes un ideju ģenerēšanas sesijām ar zīmola komandu un klientiem mērķa tirgos. Tika izveidoti trīs mijiedarbības koncepciju prototipi un pārbaudīti seši vizuālie virzieni, pirms tika izvēlēts un detalizēti izstrādāts viens galīgais virziens. Ar MG iSmart aprīkoti transportlīdzekļi jau brauc pa ceļiem Indijā un Taizemē.

The Recognition

About the Zelta balva A' Design Award

MG iSmart Informācijas un izklaides sistēmas saskarne ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka MG iSmart Informācijas un izklaides sistēmas saskarne būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. MG iSmart Informācijas un izklaides sistēmas saskarne izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimensions & Packaging: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Tags: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Production Technology: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiration: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Project Duration: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Team Members: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.