Hankol Liquor Iepakojuma dizains by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Iepakojuma dizains by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2021

Hankol Liquor Iepakojuma dizains

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Iepakojuma dizains

Grāmatas teksts: Hankol Liquor ir iepakojuma dizains alkoholiskajam dzērienam ar sojas mērces aromātu. Nosaukums Hankol attiecas uz cilvēku, kurš dzer droši un priecīgi, kas atspoguļo zīmola uz cilvēku vērsto garu. Pudeles kontūru veido spēcīgas un vienkāršas līnijas, un logotips ir attēlots priekšpusē. Pozitīvās un negatīvās formas apvieno dibinātāja siluetu negatīvajā formā, atgādinot par zīmola sākotnējo ieceri. Fontā izmantota ķīniešu kaligrāfija un zīmogs, lai paustu austrumu kultūras raksturu. Ārējā kaste izgatavota no videi draudzīga EPP materiāla.

The Recognition

About the Bronzas balva A' Design Award

Hankol Liquor Iepakojuma dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hankol Liquor Iepakojuma dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hankol Liquor Iepakojuma dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020