Beer Mail by Volfas Engelman Amatniecības alus iepakojums — Bold Brands

Darbs Beer Mail by Volfas Engelman Amatniecības alus iepakojums, kura autors ir Bold Brands, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Beer Mail by Volfas Engelman Amatniecības alus iepakojums

Autors: Bold Brands

Klients: Bold Brands

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Beer Mail by Volfas Engelman Amatniecības alus iepakojums

Beer Mail ir iepakojuma dizains amatniecības alus klāstam. Etiķetes ir noformētas kā pastmarkas, atsaucoties uz zīmola nosaukumu un uz pastmarku kolekcionējamo kvalitāti. Katrai šķirnei ir kolāžas ilustrācija, kas apvieno elementus, kuri no pirmā acu uzmetiena šķiet nesaistīti. Ilustrācijās ir paslēptas alus ražošanā izmantotās sastāvdaļas, tāpēc patērētājs var tās meklēt. Alus tiek pārdots 330 ml stikla pudelēs ar digitāli drukātām etiķetēm un 500 ml apdrukātās skārda bundžās. Dizains atspoguļo šī klāsta nelielos ražošanas apjomus.

Atzinība

Par Sudraba balva A' Design Award

Beer Mail by Volfas Engelman Amatniecības alus iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Beer Mail by Volfas Engelman Amatniecības alus iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Beer Mail by Volfas Engelman Amatniecības alus iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Izmēri un iepakojums: 500 ml cans HD printed.
330 ml glass bottles with labels.
Birkas: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Ražošanas tehnoloģija: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Dizaina izaicinājums: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Pētījums: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Iedvesma: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Projekta ilgums: This project started in January 2020 and is still ongoing adding a new variety every other month.
Darbības plūsma: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Komandas dalībnieki: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Attēlu autori: Illustrations & Visuals: Sandra Ramoskaite