Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums — Bold Brands

Darbs Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums, kura autors ir Bold Brands, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums

Autors: Bold Brands

Klients: Bold Brands

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

24,777

Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #122959

Apmeklēt vietni Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums

Baltija ir iepakojumu sērija šokolādes kolekcijai, ko pārdod Baltijas reģionā. Nosaukums cēlies no lietuviešu vārda, kas apzīmē Baltijas jūru, kura iedvesmoja dizainu. Bāka un jūras aina attēlota klasiskā Viktorijas laikmeta stilā ar viļņotām formām, kas norāda uz ūdens kustību. Netiek izmantoti nekādi nacionālie simboli, tāpēc iepakojums pārstāv visu reģionu, nevis vienu valsti. Dziļa zaļganzila tonis piešķir izsmalcinātu izskatu. Kastes un aploksnes ir izgatavotas no papīra, apdrukātas ofseta tehnikā un apstrādātas ar matētu laku un vara folijas detaļām.

Atzinība

Par Sudraba balva A' Design Award

Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Baltija Chocolate Collection Konditorejas izstrādājumu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
Izmēri un iepakojums: All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
Birkas: Baltija, Chocolate collection. Chocolate, Chocolate packaging
Ražošanas tehnoloģija: All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
Dizaina izaicinājums: Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
Pētījums: One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
Iedvesma: Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
Projekta ilgums: This project started in January 2020 February and finished 2020 May
Darbības plūsma: Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
Komandas dalībnieki: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus
Attēlu autori: Photography: Motiejus Gaigalas, Zydrunas Slajus