Lavazza Elogy Milk Kafijas Automāts by Florian Seidl

Lavazza Elogy Milk Kafijas Automāts by Florian Seidl is a highly esteemed winner of the very prestigious 2021 Platīna balva A' Design Award in Sadzīves tehnikas dizains Competition Category.

PlatīnaSadzīves tehnika· 2021

Lavazza Elogy Milk Kafijas Automāts

by Florian Seidl

Client: Lavazza

Platīna balva A' Design Award Winner in Sadzīves tehnika Category

519,077
Verified Award Winner
Verify Award Status for #123094

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lavazza Elogy Milk Kafijas Automāts

Šis kafijas automāts ar integrētu piena putotāju piedāvā pilnu itāļu kafijas kultūras paketi: no espresso līdz kapučīno vai lattei. Dizains ir iedvesmots no itāļu kafejnīcām un bāriem, un tas ir Lavazza esošās formu valodas evolūcija. To raksturo liels, bezšuvju apvalks ar trīsdimensiju Lavazza logotipu sānos. Metāla akcenti pasvītro galvenos saskares punktus, piemēram, sviru, pilienu režģi un lietotāja interfeisu. Sistēma Lavazza in Black piedāvā arī nolobāmas kafijas pākstis, kuras var vieglāk pārstrādāt. Daudz darba tika ieguldīts, lai samazinātu trokšņa līmeni un enerģijas patēriņu.

The Recognition

About the Platīna balva A' Design Award

Lavazza Elogy Milk Kafijas Automāts ir Platīna balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir patiesi izciliem, elegantiem un majestātiskiem dizainiem. Platīna ieguvēji ir radīšanas brīnumi, intelektuālās radošuma robežu apliecinājums un parāda savu dizaineru nepārspējamo profesionalitāti un ģēniju. Sagaidāms, ka šie dizaini būs visslavenākie darbi, kas definē laikmeta estētiku, sniedz ieguldījumu sabiedrības labklājībā un paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Lavazza Elogy Milk Kafijas Automāts parāda transcendentu izcilības līmeni un ar savām labvēlīgajām īpašībām padara pasauli labāku. Lavazza Elogy Milk Kafijas Automāts ir darbs, kas ieguvis Platīna balvu A' Design Award un kas pamodina vēlmes, iedvesmo, iepriecina un raisa lielu prieku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Team Members: Florian Seidl
Image Credits: Lavazza