Mr.Penguin Tējas iepakojums by Xianfeng Wu

Mr.Penguin Tējas iepakojums by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2021

Mr.Penguin Tējas iepakojums

by Xianfeng Wu

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin Tējas iepakojums

Mr.Penguin ir tējas iepakojuma dizains, kas veidots pingvīna formā. Trauka korpuss ir izgatavots no stikliem līdzīga materiāla, tāpēc tā iekšpusē redzamā sfēriskā oranžā puer tēja paliek saskatāma. Mīksts koka vāks un auduma šalle piešķir iepakojumam atslābinātu un modernu izskatu. Apgriežot vāku, atklājas pingvīna tēla seja. Šī forma atkāpjas no tradicionālā tējas iepakojuma un ir vērsta uz jaunāku ķīniešu tējas cienītāju piesaisti. Tukšo trauku var izmantot atkārtoti kā glabātuves burku vai vāzi. Katras vienības izmēri ir 106 x 106 x 240 milimetri.

The Recognition

About the Bronzas balva A' Design Award

Mr.Penguin Tējas iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Mr.Penguin Tējas iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Mr.Penguin Tējas iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng