The Taste of Heritage Šķīstošā Kafija — Shawn Goh Chin Siang

Darbs The Taste of Heritage Šķīstošā Kafija, kura autors ir Shawn Goh Chin Siang, ir augsti novērtēts un ļoti prestižās 2021 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2021

The Taste of Heritage Šķīstošā Kafija

Autors: Shawn Goh Chin Siang

Klients: Hai Soon Leong Sdn. Bhd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par The Taste of Heritage Šķīstošā Kafija

Dizainu iedvesmojusi klienta izcelsme – ģimenes uzņēmums no paaudzes paaudzē. Lai saglabātu un nodotu garšu, tika laists klajā produkts "Mantojuma garša". Tas kalpo arī kā Malaizijas tūrisma simbols, tāpēc dizainere nāca klajā ar kultūras mantojuma saglabāšanas koncepciju, iekļaujot klienta idejas, integrēja dizainā dažādu etnisko grupu ilggadējās kultūras, lai vairāk cilvēku izprastu Malaizijas kultūru un esiet entuziastiski par Malaizijas mākslu.

Atzinība

Par Sudraba balva A' Design Award

The Taste of Heritage Šķīstošā Kafija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka The Taste of Heritage Šķīstošā Kafija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. The Taste of Heritage Šķīstošā Kafija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Izmēri un iepakojums: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Birkas: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Ražošanas tehnoloģija: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Dizaina izaicinājums: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Pētījums: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Iedvesma: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Projekta ilgums: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Darbības plūsma: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patenti: -
Komandas dalībnieki: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Attēlu autori: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.