Mazurro Kafijas iepakojums by 19 Poludnik Agencja Reklamowa

Mazurro Kafijas iepakojums by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.

DzelzsIepakojums· 2021

Mazurro Kafijas iepakojums

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

Dzelzs balva A' Design Award Winner in Iepakojums Category

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Colors

The Design

About Mazurro Kafijas iepakojums

Mazurro ir iepakojuma dizains kafijai. Dizaina pamatā ir raksturīgs grafiskais raksts, kas veidots uz burta M bāzes. Šis raksts piešķir kafijas maisiņiem izteiksmīgu un dominējošu izskatu. Minimālistiskā ģeometriskā forma un izteiktie kontrasti palīdz maisiņiem izcelties veikalu plauktos. Raksta iedvesmas avots ir Jozefa Hofmaņa (Josef Hoffmann), Vīnes darbnīcas dibinātāja, darbi, kura vienkāršās formas ietekmēja agrīno modernismu. Maisiņi ir apdrukāti, izmantojot fleksogrāfisko druku. Piedāvātas trīs garšas, katrai ir sava krāsa un balts pamatslānis, kas atsevišķās vietās rada metālisku efektu.

The Recognition

About the Dzelzs balva A' Design Award

Mazurro Kafijas iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Mazurro Kafijas iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Mazurro Kafijas iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020