37 Interactive Entertainment HQ Augstceltnes biroju ēka by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 Zelta balva A' Design Award in Arhitektūras, ēku un būvju dizains Competition Category.
ZeltaArhitektūra· 2022
37 Interactive Entertainment HQ Augstceltnes biroju ēka
by Guowei Zhang
Client: 37 Interactive Entertainment
Zelta balva A' Design Award Winner in Arhitektūra Category
Verified Award Winner
Verify Award Status for #126103The Design
About 37 Interactive Entertainment HQ Augstceltnes biroju ēka
37 Interactive Entertainment HQ ir augstceltnes galvenā mītne Ķīnā. Moduļi tiek izmantoti gan plānojumā, gan fasādē, kas samazina būvniecības laiku un izmaksas, vienlaikus saglabājot darba kvalitāti. Biroju moduļi, konferenču moduļi un pasākumu moduļi ir izvietoti standarta taisnstūrveida telpā, un to skaitu un novietojumu var mainīt tipveida stāvos. Modulārā fasādes sistēma reaģē uz Linnaņas reģiona klimatu. Noēnojuma raksts austrumu pusē ir blīvāks nekā rietumu pusē, tādējādi tiek saglabāta dabiskā gaisma, vienlaikus samazinot saules radiāciju un enerģijas patēriņu.
The Recognition
About the Zelta balva A' Design Award
37 Interactive Entertainment HQ Augstceltnes biroju ēka ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka 37 Interactive Entertainment HQ Augstceltnes biroju ēka būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. 37 Interactive Entertainment HQ Augstceltnes biroju ēka izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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