Jinlongquan Yanzhi Iepakojums — Jin Zhang

Darbs Jinlongquan Yanzhi Iepakojums, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2022 Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

DzelzsIepakojums· 2022

Jinlongquan Yanzhi Iepakojums

Autors: Jin Zhang

Klients: InBev jinlongquan beer (Hubei)

Dzelzs balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Jinlongquan Yanzhi Iepakojums

Jinlongquan zīmols ir bijis Hubei vairāk nekā 40 gadus. Šoreiz tas rada alus sēriju, kas var pārstāvēt Hubei kultūru. Dizainere izmanto ķīniešu kaligrāfiju, lai izteiktu dialekta kultūru. Tajā pašā laikā viņš glezno Hubei reprezentatīvākās ēkas un ūdens sistēmu (Hubei ir provinces reputācija ar tūkstošiem ezeru), tēlus un patēriņa ainas, kā arī integrē vairāk dzīves garšas un modes izjūtas. Cilvēki var runāt par dialektu uz pudeles. Apskatiet savu dzimto pilsētu ilustrācijā, lai uzlabotu mijiedarbību ar patērētājiem.

Atzinība

Par Dzelzs balva A' Design Award

Jinlongquan Yanzhi Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Jinlongquan Yanzhi Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Jinlongquan Yanzhi Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Izmēri un iepakojums: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Birkas: Beer, Hubei, dialect, illustration, Calligraphy, China
Ražošanas tehnoloģija: Glass bottle aluminized paper
Dizaina izaicinājums: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Pētījums: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Iedvesma: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Projekta ilgums: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Darbības plūsma: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patenti: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Komandas dalībnieki: Creative director: Jin Zhang