Darbs Xiaoxiancao Tējas Maisiņš, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Xiaoxiancao Tējas Maisiņš

Autors: Jin Zhang

Klients: Xiao xian cao

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Xiaoxiancao Tējas Maisiņš

Izpētot tējas maisiņu izcelsmi, dizainere noteica stāstu Tanu dinastijas laikā un par galveno vizuālo izpausmi uztvēra tējas dzeršanu ar piedurknēm, kas aizsedz muti, lai vairāk cilvēku iepazītu un iemīlētu tēju interesantākā veidā. Aizmugurē viegli saprotamā "tēja" tiek izmantots, lai izteiktu kategoriju un uzlabotu kvalitātes sajūtu. Mazajā tējas maisiņā ir izmantots alumīnija folijas maisiņš ar neatkarīgu mazu iepakojumu, ko patērētājiem ir ērti nēsāt un dzert.

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Par Bronzas balva A' Design Award

Xiaoxiancao Tējas Maisiņš ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xiaoxiancao Tējas Maisiņš būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xiaoxiancao Tējas Maisiņš lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Izmēri un iepakojums: Box size285mm*100mm*35mmPackage content3g*10
Birkas: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ražošanas tehnoloģija: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Dizaina izaicinājums: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Pētījums: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Iedvesma: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Projekta ilgums: It will be designed in August 2020 and put on the market in September 2020
Darbības plūsma: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Komandas dalībnieki: Designer:Jin Zhang