Bay Kosmētikas Mazumtirdzniecības Veikals by SIG Design

Bay Kosmētikas Mazumtirdzniecības Veikals by SIG Design is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

DzelzsInterjers· 2022

Bay Kosmētikas Mazumtirdzniecības Veikals

by SIG Design

Client: Sephora

Dzelzs balva A' Design Award Winner in Interjers Category

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Verified Award Winner

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Colors

The Design

About Bay Kosmētikas Mazumtirdzniecības Veikals

Sephora ikoniskās melnbaltās svītras tika izmantotas kā vizuāls fokuss, lai vadītu cilvēku plūsmu un nodrošinātu labāku patērētāja pieredzi. Optiskā ilūzija un viļņu lineārā kompozīcija veido Seforas līci, kā rezultātā tiek iegūta atšķirīga vizuālā pieredze. Melnbalto kolonnu līnijas tiek paplašinātas līdz telpas iekšpusei, tādējādi veidojot dabisku vizuālu ceļvedi.

The Recognition

About the Dzelzs balva A' Design Award

Bay Kosmētikas Mazumtirdzniecības Veikals ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Bay Kosmētikas Mazumtirdzniecības Veikals būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Bay Kosmētikas Mazumtirdzniecības Veikals tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang