Fantasy Factory Mazumtirdzniecības Veikals by SIG Design

Fantasy Factory Mazumtirdzniecības Veikals by SIG Design is a highly esteemed winner of the very prestigious 2022 Zelta balva A' Design Award in Interjera, tirdzniecības un izstāžu dizains Competition Category.

ZeltaInterjers· 2022

Fantasy Factory Mazumtirdzniecības Veikals

by SIG Design

Client: Nayuki

Zelta balva A' Design Award Winner in Interjers Category

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Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Mazumtirdzniecības Veikals

Fantāzijas rūpnīca ar cepšanu uz vietas kā galveno pārdošanas punktu, apvieno tējas, mazumtirdzniecības, IP dāvanu un bāra sektorus, lai izveidotu daudzfunkcionālu rūpnīcas veikalu. Dizaina koncepcija FTY tika iegūta no rūpnīcas. F nozīmē Fair. Lielai cilvēku plūsmai un bagātīgām produktu kategorijām telpa tika plānota tirgus veidā. T apzīmē laiku. Veikala krāsa tiek iegūta no debesu krāsu izmaiņām, kas nozīmē dienas laika izmaiņas. Y attiecas uz Jums (klientiem). Atšķirīgais Tu spogulī tiek paplašināts līdz daudzdimensiju interaktīvai ierīcei.

The Recognition

About the Zelta balva A' Design Award

Fantasy Factory Mazumtirdzniecības Veikals ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Fantasy Factory Mazumtirdzniecības Veikals būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Fantasy Factory Mazumtirdzniecības Veikals izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019