Darbs Whoatemytofu Fonts, kura autors ir Yuntong Sun, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Sociālais dizains.

BronzasSociālais· 2022

Whoatemytofu Fonts

Autors: Yuntong Sun

Klients: Yuntong Sun

Bronzas balva A' Design Award ieguvējs kategorijā Sociālais

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Dizains

Par Whoatemytofu Fonts

Whoatemytofu ir sociālā dizaina projekts, kas veidots ap atvērtā koda fontu ar nosaukumu The Tofu Type. Nosaukums attiecas uz ķīniešu sakāmvārdu, kurā tofu ēšana tiek izmantota kā metafora seksuālai uzmākšanās. Burtu formas tika veidotas, iedvesmojoties no tofu griešanas procesa, un negatīvās telpas atgādina sagriezto materiālu. Projektā ietilpst arī plakātu sērija un tīmekļa vietnes koncepts. Apmeklētāji var ievadīt sāpīgus vārdus, ko dzirdējuši uzmākšanās laikā, un saņemt plakātu, ar kuru dalīties sociālajos tīklos, izmantojot mirkli aprakstošu tēmturi. Fontu var lejupielādēt bez maksas. Projekta mērķis ir dot cietušajiem balsi un vienotības sajūtu.

Atzinība

Par Bronzas balva A' Design Award

Whoatemytofu Fonts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Whoatemytofu Fonts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Whoatemytofu Fonts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Izmēri un iepakojums: Poster, 1350px*1080px
Birkas: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Ražošanas tehnoloģija: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Dizaina izaicinājums: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Pētījums: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Iedvesma: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Projekta ilgums: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Darbības plūsma: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.