Alabear Dāvanu kaste by Mao Ming is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2022

Alabear Dāvanu kaste

by Mao Ming

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alabear Dāvanu kaste

Alabear ir dāvanu kaste, kas veidota Ķīnas Jaunajam gadam — Vērša gadam. Nosaukums cēlies no Ningbo dialekta, kurā ala nozīmē mūsu, tāpēc Alabear nozīmē mūsu lācītis. Galvenais dizaina elements ir lāča maskots, kas apvienots ar vērša un Bagātības dieva attēliem. Kastes izmēri ir 30 x 30 x 22 centimetri, un tajā tiek glabātas sarkanās aploksnes, pavasara distihi un piemiņas monēta. Kaste izgatavota no īpaša papīra, apdrukāta CMYK krāsās ar sarkanu papildkrāsu un apdarināta ar bronzēšanu un reljefspiedi.

The Recognition

About the Bronzas balva A' Design Award

Alabear Dāvanu kaste ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Alabear Dāvanu kaste būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Alabear Dāvanu kaste lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is a gift box designed for the Spring Festival of the Year of the Ox. The project uses the bear mascot as the main design element, combined with the image of the ox (in China, the year of the ox corresponds to 2021) and the image of the God of Wealth, designed red envelopes, spring couplets and other gifts for Chinese New Year. The content of this gift box is required for Chinese New Year. The project was welcomed by the local people and played a role in tourism promotion.
Dimensions & Packaging: Size: 30cmx30cmx22cm
Tags: Zodiac Ox, Little Bear, God of Wealth, Chinese New Year, Spring Festival Couplets, Gift Box
Production Technology: Printing color: CMKYK+ spot color (red)
Process: bronzing, bulging.
Material: special paper
Design Challenge: In the project, the combination of the bear mascot and the Spring Festival elements is the focus.
Research: The project designed a gift box suitable for Chinese New Year by studying the elements of the Chinese New Year, the Year of the Ox, the God of Wealth, and the Spring Festival couplets, combined with the shape of the bear mascot.
Inspiration: Alabear's name comes from the Ningbo dialect "ala" means "our". Alabear means "our little bear". In China, the year of the ox corresponds to 2021. The god of wealth is a popular god. In the New Year, children will receive red envelopes and Spring Festival couplets will be posted on the door of the house. The project is based on the bear mascot as the main design element, combined with the image of the cow and the god of wealth to design a gift for the Chinese New Year.
Project Duration: The project started in November 2020 and will be completed in January 2021. It will be put on the market in February 2021.
Operation Flow: The New Year gift box is used to present New Year gifts. The items include packaging design, red envelope design, spring couplet design and commemorative coin design.
Team Members: Mao Ming
Yao Dabin
Yang Miao