Sunboy Gift Box Saulespuķu sēklu iepakojums by Tiger Pan

Sunboy Gift Box Saulespuķu sēklu iepakojums by Tiger Pan is a highly esteemed winner of the very prestigious 2022 Bronzas balva A' Design Award in Iepakojuma dizains Competition Category.

BronzasIepakojums· 2022

Sunboy Gift Box Saulespuķu sēklu iepakojums

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

Bronzas balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

Verify Award Status for #130899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sunboy Gift Box Saulespuķu sēklu iepakojums

Sunboy dāvanu kaste ir iepakojuma dizains saulespuķu sēklu uzkodām. Dāvanu kastē atrodas cilindriskas skārda kārbas, kuras var izmantot atkārtoti. Ārējā kaste ir izgatavota no gofrētā kartona, kas nostiprina konstrukciju un atvieglo pārstrādi. Atvēršanas struktūra ir pārveidota no jauna, tāpēc kasti ir vienkārši salikt un atdalīt. Kārbas savienojas kopā, veidojot modulārus komplektus no vienas, divām vai trim kārtām, kas palielina redzamo produkta laukumu un ietaupa materiālu. Apdrukātajā ainā izmantots papīra griešanas stils, attēlojot varoni Sunboy skrienam saulespuķu laukā.

The Recognition

About the Bronzas balva A' Design Award

Sunboy Gift Box Saulespuķu sēklu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sunboy Gift Box Saulespuķu sēklu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sunboy Gift Box Saulespuķu sēklu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Dimensions & Packaging: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tags: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Design Challenge: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Research: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Inspiration: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Project Duration: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Team Members: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu