Xiaofengtan Liquor Alkoholisko dzērienu iepakojums — Zhu Hai and Fang Jian

Darbs Xiaofengtan Liquor Alkoholisko dzērienu iepakojums, kura autors ir Zhu Hai and Fang Jian, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2022

Xiaofengtan Liquor Alkoholisko dzērienu iepakojums

Autors: Zhu Hai and Fang Jian

Klients: Zhu Hai, Fang Jian

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Par Xiaofengtan Liquor Alkoholisko dzērienu iepakojums

Xiaofengtan ir augstas klases ķīniešu alkoholiskā dzēriena iepakojums. Pudeles forma ir aizgūta no keramikas krūkām, kuras Ķīnā tradicionāli izmantotas alkohola glabāšanai, un pārveidota vienkāršā formā, kas atbilst mūsdienu gaumei. Noapaļotais korpuss iegulstas plaukstā, tāpēc pudeli ir viegli turēt, un tas palīdz novērst izslīdēšanu. Zeltainajam vāciņam ir vertikālas gofrētas līnijas, un to var viegli atvērt. Zeltaini punktiņi veido tekstūru gan uz pudeles, gan uz kompaktās kuba formas kastītes, kuras izmēri ir 130 x 130 x 135 milimetri. Kastīte izgatavota no bioloģiski noārdāma papīra, un samazinātais izmērs ļauj mazināt materiālu patēriņu.

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Xiaofengtan Liquor Alkoholisko dzērienu iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xiaofengtan Liquor Alkoholisko dzērienu iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xiaofengtan Liquor Alkoholisko dzērienu iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Izmēri un iepakojums: 130mm x130mm x135mm
Birkas: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Ražošanas tehnoloģija: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Dizaina izaicinājums: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Pētījums: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Iedvesma: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Projekta ilgums: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Darbības plūsma: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Komandas dalībnieki: Hai Zhu
Jian Fang