Voila Cool Stuff Saldējuma Iepakojums by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2022 Dzelzs balva A' Design Award in Iepakojuma dizains Competition Category.
DzelzsIepakojums· 2022
Voila Cool Stuff Saldējuma Iepakojums
Client: Voila Dessert Shop
Dzelzs balva A' Design Award Winner in Iepakojums Category
Verified Award Winner
Verify Award Status for #131926The Design
About Voila Cool Stuff Saldējuma Iepakojums
Šī ir iepakojumu sērija 9 saldējuma garšas dizainiem, kas apvienoti zem viena emblematiska logotipa, kurā dizainere pārveido saldējuma noformējumu. Viņš radīja jaunu tēmu, caur kuru viņš pārdomā dažādas garšas simbolisku augļu un nektāra rakstu veidā, oriģinālu tipogrāfiju un arī aktuālas svaigas krāsas, kas akcentē dizaina elementus. Dizains vienkārši atjauno garšas jēdzienu, izmantojot mēles ikonu, kas tiek izmantota visā diapazonā, un izsauc atšķirīgu veidu, kā to uztvert.
The Recognition
About the Dzelzs balva A' Design Award
Voila Cool Stuff Saldējuma Iepakojums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Voila Cool Stuff Saldējuma Iepakojums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Voila Cool Stuff Saldējuma Iepakojums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This ice cream packaging design uses the illustration language to beautifully translates the flavor in a new unique and fresh design as well as communicate the brand image and the high product’s quality standards.
Each label has a differentiating color combination that is relatable to the flavor, with a bold readable title in the middle, and each label includes 4 main icons, which are the flavor pattern, the tasting tongue, the flavor typo, and the exciting optical illusion icon. - Dimensions & Packaging
- Various Tapered Paper Ice Cream Containers
- Tags
- branding, packaging, packaging, illustration, typography, icecream, identity
- Production Technology
- Ice cream is meant to be licked, and enjoyed with all the taste buds in the tongue. Each group of flavors has a unique impact to our taste buds, thus we grouped the flavours by their taste effect into 4 main categories
Spade, the loved classics like chocolate
Spark, the spark of the fresh taste like fruity flavors
Electric bolt, the clash of flavors that creates unforgettable experiences like yogurt berry or salted caramel
Flower, represents all the nutty rich flavors that elevates ice cream taste - Design Challenge
- working on this cool project was very exciting for our team in Bold Branding; and to create a design language that works with 9 different flavors - so far and ready for expansion - was a challenge that we enjoyed creating and executing!
- Research
- Our research was qualitative to find out what do the audience expect to see in a new ice cream packaging; and how they like and understand the new visuals; and whether it would affect their buying choice
We surveyed random existing customers from the shop;
It was described as; appealing, nostalgic, iconic, colorful, modern, and cool!
Some results indicated difficulties in interpreting some icons; which led to design modifications so that it would be more clear, easy, and more memorable - Inspiration
- The main inspiration for this design was the flavors’ shapes along with the joyful nostalgic ice cream experience, converted to soft colors and modern lines, neat patterns, fun elements & typography.
The design come together to embrace the cool flavors with a hint of the nostalgic familiar feelings without having to include a direct icon or photo of the flavor. - Project Duration
- The project started May 2021 in Cairo, Egypt and finished in September 2021 in Cairo Egypt
- Operation Flow
- We fashioned a unique initials typo for each flavor.. connecting it with the relatable color palette, the distinctive geometric flavor pattern, and the fun optical illusion elements that expresses the different feelings you get while enjoying ice cream; clients will be able to easily differentiate each flavor on the shelve and quickly grab their favorite bucket!
The packaging is made of plastic lined paperboard which is a more environmental friendly packaging option than 100% plastic containers - Team Members
- Kamal Rizk - Designer
Sarah El Kasaby - Project Manager
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