Jelly Tea Funkcionāls pārtikas serviss — Ziqing Lv

Darbs Jelly Tea Funkcionāls pārtikas serviss, kura autors ir Ziqing Lv, ir augsti novērtēts un ļoti prestižās 2022 Bronzas balva A' Design Award ieguvējs kategorijā Meta, stratēģiskais un pakalpojumu dizains.

BronzasPakalpojums· 2022

Jelly Tea Funkcionāls pārtikas serviss

Autors: Ziqing Lv

Klients: Zhejiang University

Bronzas balva A' Design Award ieguvējs kategorijā Pakalpojums

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Dizains

Par Jelly Tea Funkcionāls pārtikas serviss

Jelly Tea ir veselības pakalpojums un funkcionālas pārtikas sistēma jauniem biroja darbiniekiem. Želeja tiek gatavota no ķīniešu tējas un augiem, ko izmanto gan kā pārtiku, gan kā medicīnu. Tika izstrādāti seši varianti, katrs ar specifisku iedarbību un garšu. Tirdzniecības automāti ļauj ātri iegādāties produktus, savukārt mobilā mini programma piedāvā iespēju iegādāties preces tiešsaistē, kā arī spēlēt vienkāršas spēles. Lietotāji izpilda iknedēļas uzdevumus, piemēram, ikdienas fiziskās aktivitātes vai agru gulētiešanu, lai atbloķētu papildu spēles saturu un balvas. Mērķis ir atbalstīt ilgtermiņa veselīgus ieradumus, nevis tikai apmierināt tūlītējas vajadzības.

Atzinība

Par Bronzas balva A' Design Award

Jelly Tea Funkcionāls pārtikas serviss ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Jelly Tea Funkcionāls pārtikas serviss būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Jelly Tea Funkcionāls pārtikas serviss lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a system for workplace youth healthy tea jelly product. The product system has designed the tea jelly to meet users' immediate health preservation needs and the service design to support users to keep healthy habits for a long time. First, functional food form innovation, using Chinese medicine and food homologous materials as jelly raw materials. Second, gamification forms good living habits. The products purchased by users are not only tea jelly, but also long-term health preservation experience.
Izmēri un iepakojums: 50*50*20mm/A box of four, one 25 grams/80*80*80mm/Chinese tea ingredient extraction and jelly production
Birkas: regimen, health, Chinese tea, service design, youth, gamification, functional food
Ražošanas tehnoloģija: The production technology and method of tea jelly are relatively mature. According to a few special methods can extract the effect component in the tea, for instance ultrasonic auxiliary enzymatic method, microwave method, also can retain the aroma of a few plants through the method such as embedding method.
Dizaina izaicinājums: The challenge is the extraction of the functional components in tea jelly. How to efficiently and completely extract the nutrients and maintain the tea flavor is the difficulty of the project. The creativity lies in the design of the game mechanism. Different from the traditional way of health preservation, which only fixes health problems after discovering them, the game design makes health preservation go deeper into the daily life of young people and enables users to maintain long-term health habits through interesting ways.
Pētījums: Food health and services research to help young people stay healthy. The methods of user research were questionnaire survey, interview and model analysis, and about 200 target subjects were investigated. Aiming at the three health questions that users are most concerned about: staying up late, drinking and accumulating food, as well as the two cycles of immediate health and long-term health. Using advanced tea extraction technology, six kinds of products were produced. Each one has a specific effect and taste. Product reviews have shown that the regimen is acceptable to young people.
Iedvesma: There is a unique phenomenon in the current Chinese consumer market that people born between 1995 and 2000 are the main group buying health care products online. And the market size of functional food is gradually expanding. The study found that none of the functional foods on the market are made from traditional Chinese herb and food. In addition, the root causes of young people's ill health are anxiety at work and lack of healthy living habits.
Projekta ilgums: This project was started in Ningbo, China from November 2020, and was iterated in September 2021 in Hangzhou.
Darbības plūsma: Build a gamified health system. Tea Jelly improves users' health. Vending machines are energy stations for users to obtain products in a timely manner. Mini program is a boot camp that provides convenient online shopping and fun games. Over the course of a week, users complete the system's tasks, such as exercising 30 minutes a day or going to bed and getting up early. After completing the mission, you can unlock more game content and physics rewards.
Komandas dalībnieki: Ziqing Lv
Yue Wu
Jiangping Zhou
Can Zhu
Jintao Nie
Qiuning Wu
Ning Zou
Cheng Yao