Idun Red Heart Ābolu Sula by Evan Chen is a highly esteemed winner of the very prestigious 2022 Sudraba balva A' Design Award in Iepakojuma dizains Competition Category.

SudrabaIepakojums· 2022

Idun Red Heart Ābolu Sula

by Evan Chen

Client: Lascaux Design Institute Inc.

Sudraba balva A' Design Award Winner in Iepakojums Category

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The Design

About Idun Red Heart Ābolu Sula

Jaunības dieviete, kas valda pār zelta ābolu: Iduna. Galvenais attēls godina mākslinieku Džonu Baueru, iegūstot Idun un pārveidojot to, iekļaujot skaisto ābolu audzēšanas vidi. Āboli dievietes rokā ir izdobti uz pudeles etiķetes, lai zem etiķetes atklātu sarkano ābolu sulu, kas pauž ābolu dabiskās īpašības. Trīs no āboliem tiek apstrādāti ar zelta štancēšanas procesu, lai nodotu trīs zeltainos ābolus, kas iegūti no Jaunības dievietes, lai izspiestu sulā.

The Recognition

About the Sudraba balva A' Design Award

Idun Red Heart Ābolu Sula ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Idun Red Heart Ābolu Sula būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Idun Red Heart Ābolu Sula ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
Dimensions & Packaging: The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
Tags: logo，packaging，illustrations，graphics
Production Technology: The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.

Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice.
Design Challenge: Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
Research: The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
Inspiration: It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
Project Duration: This project was completed in Suzhou in November 2021.
Operation Flow: Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
Team Members: EvanChen
ZimingGuo
FanZhang
YifanTao
TianDong
SibuWang
ChengbinWang
MinFang